Digital Marketing for MSMEs in Community Economic Resource Development Digital Marketing UMKM pada Pengembangan Sumber Daya Ekonomi Masyarakat
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Published:
Dec 6, 2024
Keywords:
digital marketing, MSMEs, community economic resource development
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Abstract
This study aims to explore the process of implementing digital marketing by micro, small, and medium Enterprise (MSMEs). in rural areas. The research employs a descriptive method with a qualitative approach. Based on observations, interviews, secondary data, and grounded in Armstrong and Kotler's digital marketing theory—which outlines activities such as providing information, promotion, communication, and online marketing—this study reveals that the adoption of digital marketing represents a transformative phase for MSMEs, significantly impacting the development of community economic resources (CER).
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How to Cite
Dwi Khoirun Nisa, M. (2024). Digital Marketing for MSMEs in Community Economic Resource Development. JCIC: International Journal of Law and Society, 1(1), 13-30. https://doi.org/10.51486/ijls.v1i1.199
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References
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Setiawan, A. I. (2012). Dawah Based on Economic Empowerment and the Improvement of the Well-being of the Mad’u. Jurnal Ilmu Dakwah: Academic Journal for Homiletic Studies Vol. 6 No. 2.
Syafei, A. A. (2018). Islamic Sociology: Social Transformation Based on Tawhid. Bandung. Simbiosa Rekatama Media.
Zubaedi. (2013). Pengembangan Masyarakat Wacana dan Praktik. Jakarta: Prenada Media Group.
Chakti, G. A. (2019). The Book of Digital marketing . Jakarta: Celebes Media Perkasa.
Farahdinna, P. Nazhif. (2022). The Implementation of Digital Marketing Strategies in Micro, Small, and Medium Enterprises (MSMEs) in the Culinary Sector in Banda Aceh City from the Perspective of Islamic Economics. Faculty of Islamic Economics and Business, Ar-Raniry State Islamic University, Banda Aceh.
Hanoatubun, S. (2020). The Impact of COVID-19 on Indonesia's Economy. Jurnal EduPsyCouns, Vol. 2 No. , ISSN Online 2717-4446.
Hartono, et al. (2012). The Influence of Marketing Strategies on Sales Improvement in Companies: A Study Focused on Alumni and Students of Bina Nusantara University. Binus University, Vol . 3 No. 2.
Hasoloan, J. (2010). Introduction to Economics. Sleman: Deepublish 2010.
Kotler, P., dan Gary, A. (2012). Principles Of Marketing , Global Edition, 14 Edition, Pearson Education.
Muni. (2013). Digital Media: Concepts & Applications in Education. Bandung: Alfabeta.
Nugroho, S., Benedictus Maria & Tri Widayati. (2020). The Impact of Digital Economic Development on Social Media Users' Behavior in Conducting Economic Transactions.
Prabowo W. A. (2018). The Influence of Digital Marketing on Organizational Performance.
Pradiani, T. (2019). The Influence of Digital Marketing System on the Increase in Sales Volume of Home-Based Industry Products. Jurnal Ilmu Bisnis dan Ekonomi. Asia, vol. 11, no. 2, (2018) 46–53.
Purwana, D., S., Rahmi, Shandy Aditiya. (2017). Utilization of Digital Marketing for Micro, Small, and Medium Enterprises (MSMEs) in Malaka Sari Subdistrict, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani, Vol.1 No.1 (2017), 14-15.
Raho, B. (2007). Modern Sociological Theory. Jakarta: Prestasi Pustaka Publisher.
Ritzer, G., dan Gouglas J. Goodman. (2007). Modern Sociological Theory. Jakarta: Prenada Media Group.
Setiawan, A. I. (2012). Dawah Based on Economic Empowerment and the Improvement of the Well-being of the Mad’u. Jurnal Ilmu Dakwah: Academic Journal for Homiletic Studies Vol. 6 No. 2.
Syafei, A. A. (2018). Islamic Sociology: Social Transformation Based on Tawhid. Bandung. Simbiosa Rekatama Media.
Zubaedi. (2013). Pengembangan Masyarakat Wacana dan Praktik. Jakarta: Prenada Media Group.